Friday, December 9, 2011

How do Chinese Agriculture Input Retailers Build Guangxi with Farmers?

A talk, entitled “What is Relationship Marketing? How do Chinese Agriculture Input Retailers Build Guanxi with Farmers?” will be organized by CCM International during CCPS 2012 on March 9th, 2012 at Ramada Plaza Gateway Shanghai, China. Dr. Norman Lai, an expert in agrochemical industry, will give an excellent speech on it.

Dr. Norman Kim Hung Lai has served Sinochem Fertilizer, BASF, CK Lifesciences, Sicpa Printing Inks, Zeneca and ICI companies over the region for more than 20 years in the industries of agrochemicals, fertilizers and chemicals.

Dr. Lai worked in several organizations including Agricultural and Fisheries Department as Field Officer responsible for pesticide regulatory enforcement. The Royal Hong Kong Golf Club as Golf Course Superintendent before joining ICI in 1989 started his crop protection life. He also holds a doctorate in business administration from the University of Newcastle, NSW, Australia.

What is Relationship Marketing? How do Chinese Agriculture Input Retailers Build Guanxi with Farmers? These are hot topics in agricultural industry. Dr. Lai has his unique perspective on dealing with Chinese farmers and he will give his advice during the speech.

What are the different categories of relationship between agricultural input retailers and farmers? What are the solutions to the present and future challenges from agricultural input retailer's perspectives? How to conduct Relationship Marketing at a short or long term solution to meet the major challenges for retailing businesses in the Chinese agricultural input market?

All questions will be answered in this presentation. Hurry to join CCPS 2012 and hear the fabulous speech made by Dr. Norman Lai. We are looking forwards to your participation!

For event booking, please contact Coco Yang at or 86-20-37616606.

About CCM
CCM is dedicated to market research in China, Asia-Pacific Rim and global market. With a staff of more than 150 dedicated highly-educated professionals. CCM offers Market Data, Analysis, Reports, Newsletters, Buyer-Trader Information, Import/Export Analysis all through its new proprietary product ValoTracer.
For more information, please visit
CCM International Ltd.
Guangzhou CCM Information Science & Technology Co., Ltd.
17th Floor, Huihua Commercial & Trade Mansion, No.80 Xianlie Zhong Road, Guangzhou 510070, China

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