Aiming to establish key market indicators
of China’s rice industry, CCM has
carried out a syndicated research project, namely Syndicated Research Project
of Hunan Rice Panel Data & Analysis Model, on rice production in Hunan
Province, one of the largest rice production provinces in China, by conducting
panel data investigations around the basic information which includes
pesticides, seeds, fertilizers, diseases, pests and weeds, meteorology and
agricultural produce.
With all the data and information refined
from the results of the research, CCM will finally set up a multiple analysis
model of the rice production dynamics in Hunan
Province which can also be applied to
any crop in any area in China .
Actually, the project is just one of the experimental field plans of China
Agricultural Information Platform Project—a project of CCM’s long-term
planning. CCM will keep conducting similar projects on main crops in different
provinces in the future so as to build an overall China Agricultural
Information Data Platform.
CCM chose three main rice production cities
in Hunan Province
to start the investigation, namely Changde
City , Yueyang
City and Hengyang City .
Rice is mainly used for sales in the northern part of Hunan , while self-supply for the southern
part. Therefore, Changde and Yueyang are selected to represent the north of Hunan , while Hengyang
for the south. Investigation area of this project covers: all counties under Hengyang , Yueyang and
Changde, which in total are 30 counties.
Parts of the results from the research
project
Farmers
in the three cities show different rice planting enthusiasm
Different geography and land features in
the three cities cause different cultivation habits of local farmers. The
planting enthusiasm of rice held by the farmers in Hengyang City
is the lowest as a result of the low economic benefit. The geography and land
features of Hengyang
City which is covered
with hills make it lack of the conditions of promoting mechanized planting. Changde City
and Yueyang City
which lie in Dongting
Lake area own much
fertile soil and relative flat farmland. The planting cost of rice in the two
cities is much lower than that in Hengyang
City and the planting enthusiasm
of farmers in these cities are much higher.
Main sales channels of agricultural means
of production in the three cities
There are four sales channels of
agricultural means of production in Changde, Yueyang and Hengyang . The profit margin in every agent
level of the circulation link stays at around 5%, while the profit margin of
retailers reaches over 20%. As terminal sellers, retailers usually choose to
recommend farmers those products with larger profits and some of them start to
care about the problems of environmental protection on the premise of
considering profits and effectiveness of products.
1.
Manufacturers => provincial agents => municipal agents=> county-level
agents => retailers => farmers
Owing to the complicated circulation links,
the purchasing price of agricultural means of production is pushed up level by
level. While reaching retailers, few profits of the products are left. Thus,
this kind of sales channel seldom appears in the market of the three cities.
2.
Manufacturers=> municipal agents=> county-level agents =>
retailers => farmers
This kind of sales channel is the most
common circulation form in the three cities. Manufacturers directly supply to
municipal agents, which decreases circulation links.
3.
Manufacturers => county-level agents => retailers => farmers
Retailers in this kind of circulation link
enjoy good profits and it becomes the main way for retailers in the three cities
to purchase agricultural means of production.
4.
Manufacturers => retailers => farmers
Although large profits exist in this kind
of circulation link, it seldom appears in the market of the three cities. Main
reason for the phenomenon is that aiming to preserve their interests,
county-level agents with much greater influence in local agricultural means of
production market wouldn’t let manufacturers directly sell products to
retailers. Sometimes they will join up together to boycott such kind of
circulation form when necessary.
Governments
in the three cities gradually strengthen the support for rice planting
Governments’ support for rice planting in
these cities gradually grows year by year. Cash is directly subsidized to the
bank accounts of farmers, which has effectively stimulated the rice planting
enthusiasm of farmers. Take the subsidy policy in Huarong
County , Yueyang City
for example, local government will subsidize USD281.4/ha. to the planting of
single cropping rice and USD343.40/ha. to the planting of double cropping rice.
Besides releasing the information of pests
and diseases to farmers, the staffs in crop protection stations will visit
fields at regular intervals every week during planting seasons to help farmers
solve problems.
The unified management of pest and disease
in Hunan Province has made great progress in
recent years. It has attracted more and more enterprises to get involved in the
business of unified management services. Although it has promoted the
development of agricultural industry in Hunan Province ,
it is actually not welcomed by farmers because they benefit little from it.
The information above is just part of the
whole project that CCM is now conducting. Some other information and data are
still analyzed, please keep focus on CCM.
Source:
Crop Protection China
News 1224
Table of
contents of Crop
Protection China News 1224
Panel
data research on Hunan
rice planting
Domestic
pesticide demand to see growth in 2013
Overview
of domestic pesticide industry in 2012
CCPIA
issues new limit standard for harmful solvents in pesticide EC formulation
Noposion
to buy back shares
Jiangsu
Heben to upgrade 2050t/a pesticide production lines
Bio-pesticides
registered hot in China
in 2010-2012
Crop
Protection China News, a monthly publication issued by CCM on 31st, offers
timely update and close follow-up of China ’s crop protection industry
dynamics. It also provides you with professional features articles, keeping you
aware of the latest industrial development, import and export analysis, and
market data.
About CCM
CCM is dedicated to
market research in China ,
Asia-Pacific Rim and global market. With staff of more than 150 dedicated
highly-educated professionals, CCM offers Market Data, Analysis, Reports,
Newsletters, Buyer-Trader Information, Import/Export Analysis all through its
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Guangzhou CCM Information Science & Technology Co., Ltd.
17th Floor, Huihua Commercial & Trade Mansion, No.80 Xianlie Zhong Road, Guangzhou 510070, China
Tel: 86-20-37616606
Email: econtact@cnchemicals.com
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