Wednesday, September 4, 2013

Current production and competition situation of five feed pigments in China

With the fast development of poultry and aquaculture industries in China, the domestic feed pigment industry has witnessed a fast growth over the past decades. In our latest survey of feed pigments in China, we traced the current situation and the competition situation of five main feed pigments in China, namely capsanthin, canthaxanthin, lutein, apo-ester and astaxanthin.

Generally speaking, the macro environment in China is favorable for the development of the feed pigment industry, although there are tough days due to negative factors such as bird flu incidents. The competition among domestic manufacturers is also getting fierce. Take the capsanthin feed pigment for example, producers have to face the intense competition resulting from its substitute canthaxanthin feed pigment and suppliers’ strong bargaining power. 

Through the report, readers can get a clear understanding of the production situation of the five feed pigments, as well as the competition situation among major domestic producers. Featured contents of the report are as follows:
l  Producers and the output volume of the five feed pigments in China in 2012
l   Main planting areas of chili in China during 2010–2012
l   Main planting areas of marigold in China during 2010–2012
l   Market price comparison of two red feed pigments in China in May 2013
l   Market price comparison of apo-ester feed pigment in China in May 2013
l   Market price comparison of canthaxanthin feed pigment in China in May 2013
l   Production lines of apo-ester feed pigment producers in China in 2012
l   Comparison of production lines of top three domestic canthaxanthin feed pigment producers in May 2013
l  Products price comparison of top three domestic canthaxanthin feed pigment producers in May 2013
l   SWOT analysis on major domestic feed pigment producers

The report also conducts a PEST analysis (PEST refers to political, economical, social, and technological), as well as a Porter’s five forces analysis (Porter’s five forces refer to bargaining power of suppliers, bargaining power of buyers, potential new entrants, threats of substitutes, and degree of competition) of the five feed pigments.

For more information about the report, please visit:

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